This project was about getting an advertisement that we could judge and showing what it would really be if the ad was telling the truth. What worked well was the fact that the only guy in my houses uses axe and he just uses it as a cover up as most guys do. They really need to spray less and shower more. Axe is not a cover up is expose to be the after fact. Just a little after affect. The most challenging was trying to find the pics I imaged in my head and then fitting them just right so I can make it look correct. Something I might do different is pic an adds with more words. The story I wanted this ad to show was that spraying it is not going to magically make you fit, using axe as your shower is not a good thing people will need gas mask, and no matter what there is no good effect on axe when used like this. I used the text tool in photo shop and I had to try every font before I found the one I wanted. I can show people how I see thing and see if any one feels the same as me.
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